A long history in the world of toys, spanning 3 centuries: from 1887 to the present day
THE TOY
The Toy. The toy is nothing more than a miniature reproduction of the adult world: the child, with his imagination, transforms the toys into the reality he lives every day. Every time a child plays, he reproduces and re-elaborates his experience, his emotional state and expresses what he is experiencing; he tells his way of being in that moment through the language of play. Ginmar toys are among the so-called simple ones; they are captivating and stimulating, they facilitate play and make it functional to the child's maturation process; they help the little one to socialize, to learn to relate to others and to the environment around him. In technical jargon they are defined as "open" toys, that is, they lend themselves to different uses. The same will not happen with more structured toys, which only require to be passively used and/or performed, with respect to which the child is no longer an active subject, but a spectator. If we give a child a very sophisticated electric train, the child will watch it, but the game will be reduced to little: the child will be a passive user. If, on the contrary, he receives a simple train with no functions, he will use it freely, giving vent to his imagination and personal action: he will be the protagonist. Taking the concept to the extreme: the less things the toy does, the more things the child will do: it must be the child who does the game and not the other way around. From this consideration, comes the educational importance of simple and traditional toys that constitute the essence of Ginmar's proposal. Car photo created by freepik - it.freepik.com
