A long history in the world of toys, spanning 3 centuries: from 1887 to the present day
MISSION
Mission:
to educate and make children happy. In its long history, the Ginocchio family has always remained faithful to its initial approach, namely being specialized in traditional products, simple and capable of stimulating the creativity of the child who, in compliance with safety, fell within a medium-low price range . This type of products, superficially considered "poor", actually has a fundamental educational importance for the child. There is a large literature that exalts simple toys compared to complex so-called "smart" toys. In fact, the latter, being more elaborate and with rigid functions, curb the "do it yourself" and the imagination of the children; the former, on the other hand, leave them more free to experiment, and stimulate their creativity, increasing the possibilities of use that they can make of them. The specialization of our offer has proved successful and has allowed the company to last over time, despite the epochal changes that have shocked the trade in general and the world of toys in particular. The creed that inspired the work history of the Ginocchio family can thus be summarized "our type of toy knows no sunset" as long as there are children, our toys will exist: for pedagogical reasons, being fundamental for the well-being of children, for economic reasons, guaranteeing a sure commercial success for all those who value them.
