A long history in the world of toys, spanning 3 centuries: from 1887 to the present day
SIMPLE AND CHEAP TOYS
Simple and cheap toys:
the most useful for baby's growth.
This belief determines the choice of all the toys that make up the Ginmar assortment. The child, by nature, is interested and attentive; he does not just observe the world around him but he evaluates it: he tries to understand how it works and interacts with it. This innate and spontaneous curiosity makes each new toy a discovery for him, a way of learning something more. It is therefore not necessary to give the child complex and expensive toys which he will soon tire of and put aside in a corner of his bedroom like the less structured ones. Instead, it is preferable to focus on simple and traditional (therefore cheap) toys: they will gain the pockets of the adult and, more importantly, it will facilitate the growth of the small user. Each new toy is a stimulus for the child, an opportunity to make new experiences and to put his imagination and creativity into play. Avoiding to exaggerate in proposing too many games to the child (highly diseducative), at the same time periodically giving him a new toy will be a way to make him feel loved, important, object of adult attention.
